Book the next groom before the coat grows out
More dog owners are grooming at home to save money. Perk rewards every professional groom and reminds owners when the next one is due.
A happy pup doesn’t
guarantee a rebooking.
Owners love a professional groom, but budgets are tighter. Without a reason to come back, the next groom can easily happen in the bathtub at home.
More owners groom at home
More than half of dog owners (51%) now groom their dogs at home.
Owners are cutting back on salon grooming
Spending on salon grooming and mobile grooming declined in 2025 as owners looked for ways to save.
Regulars slip away without contact
90% of local businesses using marketing tools kept their regulars in 2025, compared with only 38% of those that didn’t.
A reason to book
the next groom.
Make professional grooms rewarding
Every groom moves owners closer to a reward, giving them a reason to book with you instead of doing it themselves.
Offer better value
Sell prepaid groom packages on a multipass card, or send a targeted offer to owners who have gone quiet.
Remind them when it’s due
Set an automatic next-visit reminder that lands on their lock screen after the number of days you choose.
Grooming runs on
repeat visits.
Dog ownership keeps growing, and every dog needs regular care. Owners who come back groom after groom are the core of your business.
US households owned a dog in 2025, up 4% on the year before.
of US households owned a dog in 2025.
Source: APPA, 2026 Dog Report (Strategic Insights from the 2025 National Pet Owners Survey)
Every groom sets up
the next one.
Dogs need grooming on a cycle set by their coat. Perk keeps your business top of mind until the next groom is due.
Fresh groom
The dog gets groomed and the owner saves your card.
Coat grows out
Weeks pass and the next groom starts to come due.
Timely reminder
A reminder lands before the owner reaches for the clippers at home.
Next groom
They book again and move closer to their reward.
Stamp
Example: every 6th grooming visit free
Best when most dogs come in for a regular groom on a steady cycle.
Multipass
Example: 5 baths, paid upfront and used anytime
Sell a prepaid bundle of grooms or baths and get paid upfront.
Membership
Example: a free nail trim on every visit
Give your most loyal owners member perks they can show at check-in.
Discount
Example: 10% off the next groom
Give new clients a simple ongoing discount to come back.
Simple for your clients.
No app needed.
Here’s what a pet owner sees on their phone, from the first groom to a free one.
Welcome to Happy Paws. Bella’s first stamp is in.
Card saved
Bella is due for a groom. Book her next visit.
Reminder
Groom 5 done. Bella’s next one is free.
Stamp added
Bella’s free groom is ready to book.
Reward ready
Your grooming business questions,
answered.
Still have a question? Email us at hello@umiusperk.com.
Can I reward every groom?
Yes. A stamp card adds a stamp each time a dog is groomed, so every visit counts towards a reward.
Do my clients need to download an app?
No. They save your card to Apple Wallet or Google Wallet in a couple of taps.
Can owners book from the card?
Yes. Add a booking button to your card so owners can book the next groom straight from their phone wallet.
How do my staff add stamps?
Staff scan the owner’s card with the Perk scanner in any phone’s browser. Each team member can have their own login.
Can I sell prepaid groom packages?
Yes. A multipass card lets you sell prepaid bundles of grooms or baths.
How do I bring back clients who stopped coming?
Perk sorts clients by how recently and how often they visit. Choose the ones who have gone quiet and send them a targeted offer by push notification.