The Loyalty Playbook

Ideas That Bring Customers Back

Practical insights on customer loyalty, repeat visits, and growing your business with Perk.

Latest articles

Apple Wallet Loyalty Cards: Why No-App Rewards Get More Customers to Sign Up Loyalty tips

Apple Wallet Loyalty Cards: Why No-App Rewards Get More Customers to Sign Up

An Apple Wallet loyalty card lets customers join your rewards in two taps, with no app to download. See how it works, what customers see and why it helps.

28 Oct 2026 Customers Keep Losing Your Punch Cards? How a Digital Punch Card Fixes It Loyalty tips

Customers Keep Losing Your Punch Cards? How a Digital Punch Card Fixes It

A digital punch card lives in Apple Wallet or Google Wallet, so customers can't lose it. See how it works, what it fixes and how to switch from paper.

15 Oct 2026