Keep every car coming back for a wash
Personalised offers and rewards are the top technology reason drivers give for switching car washes. Perk gives them a reward to come back for and keeps your wash in their phone wallet.
A clean car doesn’t
guarantee a return visit.
Customers drive past several washes every week. The one that rewards them and stays in touch is the one they pull into.
Unhappy customers leave quietly
Car wash retailers estimate 53% of dissatisfied customers come back for a rewash, but only 17% of consumers say they do.
Non-members wash less when money is tight
Economic pressure is more likely to reduce how often non-members wash than push customers to cheaper washes.
Rewards are what make customers switch
29% of consumers say personalised offers and rewards would most likely convince them to switch car washes, yet only 54% of retailers run a digital loyalty platform.
A reason to pull in
to your wash.
Spot them before they’re gone
Perk sorts customers by how recently and how often they visit, so you can reach the ones who have gone quiet.
Reward every wash
Give non-members a stamp card, so every wash moves them closer to a free one.
Personal offers, in their wallet
Send targeted offers to chosen segments by push notification, straight to the card in their phone wallet.
Car washes run on
returning drivers.
Loyal customers keep washing, even when budgets are tight. Building that loyalty is the steadiest way to grow.
of unlimited wash members plan to renew their subscription.
of car wash customers say they would accept a price increase, tied to perceived value and wash quality.
Every wash sets up
the next one.
Drivers wash when their car needs it, and the weather decides a lot. Perk keeps your wash top of mind when it’s time again.
First wash
The driver gets a wash and saves your loyalty card.
Stamp collected
Every wash adds a stamp they can see in their wallet.
Timely nudge
A reminder or offer lands when it’s time for another wash.
Next wash
They pull in again and move closer to their reward.
Membership
Example: unlimited washes for Gold members
Show members their perks on a card that lives in their phone wallet.
Multipass
Example: 5 washes, paid upfront and used anytime
Sell a prepaid pack of washes and get paid upfront.
Stamp
Example: every 5th wash free
Reward non-members for every wash, so the next one is closer to free.
Gift
Example: a $30 car wash gift card
Let customers gift washes that go straight to the recipient’s phone.
Simple for your customers.
No app needed.
Here’s what a driver sees on their phone, from their first wash to a free one.
Welcome to Sparkle. $10 off your first wash is saved.
Card saved
Wash 2 done. Every 5th wash is free.
Stamp added
Sunny weekend ahead. Time to wash the car?
Reminder
Your free wash is ready. Show your card at the bay.
Reward ready
Your car wash questions,
answered.
Still have a question? Email us at hello@umiusperk.com.
Do my customers need to download an app?
No. They save your card to Apple Wallet or Google Wallet in a couple of taps.
Can I reward every wash?
Yes. A stamp card adds a stamp each time a customer washes, so every visit counts towards a reward.
Can I sell prepaid wash packs?
Yes. A multipass card lets you sell prepaid packs of washes.
How do my staff add stamps?
Staff scan the customer’s card with the Perk scanner in any phone’s browser. Each team member can have their own login.
Can I send offers to chosen customers?
Yes. Send push notifications to all customers or a chosen segment, and schedule them for the day and time you want.
How do I bring back customers who stopped coming?
Perk sorts customers by how recently and how often they visit. Choose the ones who have gone quiet and send them a targeted offer by push notification.