Turn the morning rush
into daily regularsCoffee is a daily habit, but it isn’t always bought from you. Perk puts your stamp card in your customers’ phone wallet and gives them a reason to choose your café again tomorrow.
A great cup doesn’t
guarantee a second visit.
Your customers already have a daily coffee habit. The challenge is making sure that habit includes you, not the café down the street or the machine at home.
One-time visitors don’t add up
Across local businesses, regular customers generate six times more annual revenue than one-time visitors. Every customer who never returns is a regular you missed.
Daily coffee, but not always yours
Two-thirds of American adults drink coffee every day, and most of it is made at home. Every cup made elsewhere is a visit your café could have won.
Source: National Coffee Association, National Coffee Data Trends 2025
No way to reach customers between visits
Businesses that used marketing tools kept their regulars far more often in 2025: 90% did, compared with 38% of businesses that didn’t.
A reason to come back
every morning.
Reward the second cup, not just the tenth
New customers save a digital stamp card on their first visit, so their very next coffee already counts towards a reward.
Be the café they think of first
Your card sits in their phone wallet next to their payment cards and shows how close they are to their next free drink.
Reach customers between visits
Send push messages to their lock screen, from a new seasonal drink to an offer for your quiet afternoon hours.
Coffee is a
habit business.
Regulars order the same thing, come back often and respond to a good reason to return. Building that habit is what turns a busy morning into a steady business.
of food and beverage regulars place the same order each time they visit.
of consumers say a digital loyalty program would make them more likely to visit a local business more often.
Coffee runs on
daily habits.
For many customers, coffee is part of the daily routine. Perk helps your café become the habit they return to.
First visit
A customer buys a coffee and saves your loyalty card.
Routine forms
Coffee is often a daily habit, so the next visit could be tomorrow morning.
Stay top-of-mind
Visible progress or a timely offer gives them a reason to choose you again.
Next visit
They come back, collect a stamp and move closer to their reward.
Stamp
Example: buy 7 coffees, get the 8th free
The classic coffee card. Best when most customers buy one drink at a time.
Reward
Example: 100 points = a free pastry
Best when customers often add food, so bigger orders earn more.
Multipass
Example: 6 coffees, paid upfront and used anytime
Sell a prepaid bundle of coffees and get paid upfront.
Coupon
Example: half-price latte on the first visit
A one-off offer that brings new faces in and gets them started on your card.
Simple for your customers.
No app needed.
Here’s what a customer sees on their phone, from their first coffee to their free one.
Welcome to Northside Coffee. Your first stamp is in.
Card saved
6 of 8. Two more coffees for a free one.
Stamp added
Coffee and a pastry for $6 until 3pm today.
Afternoon offer
Your free coffee is ready. Show your card at the till.
Reward ready
Your café questions,
answered.
Still have a question? Email us at hello@umiusperk.com.
Can customers collect a stamp for every coffee?
Yes. Your team scans the customer’s card at the counter and a stamp is added straight away.
How do my baristas add stamps during the morning rush?
They scan the card with the Perk scanner, which runs in any phone’s browser. One scan adds the stamp, so the queue keeps moving.
Do my customers need to download an app?
No. They save your card to Apple Wallet or Google Wallet in a couple of taps.
Can I run separate rewards for coffee and food?
Yes. You can run more than one card, for example one for drinks and another for pastries, each with its own reward.
Can I sell prepaid coffee bundles?
Yes. A multipass card lets customers pay upfront for a set number of drinks and use them over time.
Can I tell customers about new drinks and offers?
Yes. Send push messages to everyone or to a selected group, and they appear on the customer’s lock screen.