Loyalty for spas

Turn a one-off treat

into a regular ritual

Nearly half of spa-goers visit to indulge. Perk rewards every treatment and gives guests a reason to book the next one.

Perk $150 spa gift card
The spa retention challenge

A relaxing visit doesn’t

guarantee a rebooking.

Guests leave relaxed and happy, then life gets busy. Without a reason to return, a spa day stays a once-a-year treat.

Spa visits feel like a rare treat

46% of spa-goers visit a spa to indulge and 40% to escape.

Source: ISPA, 2025 Consumer Snapshot via European Spa

Offers decide where guests book

88% of spa-goers are influenced by discounts and 79% by complimentary add-ons.

Source: ISPA, 2025 Consumer Snapshot via European Spa

Regulars slip away without contact

90% of local businesses using marketing tools kept their regulars in 2025, compared with only 38% of those that didn’t.

Source: Square, 2026 Local Economy Report

How Perk helps

A reason to book

the next treatment.

Once-a-year visits

Turn treats into a ritual

Every treatment moves guests closer to a reward, giving them a reason to come back sooner.

Guests shopping for offers

Send the right offer

Send a targeted offer or a complimentary add-on to chosen guests by push notification.

Guests slipping away

Stay in touch, automatically

Set an automatic next-visit reminder that lands on their lock screen after the number of days you choose.

Why loyalty matters

Spas grow on

returning guests.

Spa visits keep growing, and every returning guest brings a high-value booking. Keeping them coming back is where the growth is.

191M

spa visits were made in the US in 2025, up 1.8% on the year before.

$123

is the average revenue per spa visit, up 2.3%.

Source: ISPA, 2026 U.S. Spa Industry Study “Big Five” statistics, conducted by PwC (via American Spa, April 2026)

The spa visit rhythm

Every treatment sets up

the next one.

Spa guests don’t return on a fixed schedule. Perk keeps your spa in their pocket, so the next treatment feels like the natural next step.

First treatment

The guest enjoys a treatment and saves your card.

Back to busy life

Your card sits in their wallet, showing their progress.

Timely offer

A reminder or add-on offer lands when it’s time to unwind again.

Next treatment

They book again and move closer to their reward.

Ready-made programs

Pick the program that fits

how your spa works.

Perk supports several loyalty formats, so you can match the program to how your guests book and spend.

Valid until 2/12/26
Free upgrade every visit
Membership tier Gold
Booking Priority
www.umiusperk.com

Membership

Example: a free treatment upgrade every visit

Give your most loyal guests member perks they can show at reception.

Valid until 2/12/26
6 massages Paid upfront, used anytime
Visits used 2
Visits left 4
www.umiusperk.com

Multipass

Example: 6 massages, paid upfront and used anytime

Sell a prepaid series of massages or facials and get paid upfront.

Gift balance $150
$150 spa gift card Goes straight to their phone
Gift from Adam
www.umiusperk.com

Gift

Example: a $150 spa gift card

Let guests gift a spa day that goes straight to the recipient’s phone.

Points 150
A free facial 1 point for every $1 spent
Reward at 300 pts
Points to go 150
www.umiusperk.com

Reward

Example: 300 points = a free facial

Best when guests mix treatments, add-ons and retail products.

The guest experience

Simple for your guests.

No app needed.

Here’s what a guest sees on their phone, from a gift card to their next treatment.

Tuesday, October 6 7:15
Serenity Day Spa now

Adam sent you a $150 Serenity gift card.

Gift received

Saturday, October 17 4:30
Serenity Day Spa now

$60 left on your gift card after today’s massage.

Balance update

6 weeks later
Saturday, November 28 11:00
Serenity Day Spa now

Still $60 to spend. Treat yourself this month?

Reminder

Thursday, December 3 9:15
Serenity Day Spa now

Free hot stone add-on with any massage this week.

Member offer

FAQ

Your spa questions,

answered.

Still have a question? Email us at hello@umiusperk.com.

Do my guests need to download an app?

No. They save your card to Apple Wallet or Google Wallet in a couple of taps.

Can I sell treatment packages?

Yes. A multipass card lets you sell prepaid series of massages, facials or other treatments.

Can I sell gift cards?

Yes. Gift cards go straight to the recipient’s phone wallet, ready to use at your spa.

How do my staff add points?

Staff scan the guest’s card with the Perk scanner in any phone’s browser. Each team member can have their own login.

Can guests book from the card?

Yes. Add a booking button to your card so guests can book their next treatment straight from their phone wallet.

How do I bring back guests who stopped coming?

Perk sorts guests by how recently and how often they visit. Choose the ones who have gone quiet and send them a targeted offer by push notification.