Make every fill-in
count towards a rewardMany nail clients come back every few weeks or months. Perk keeps your studio in their phone wallet between visits and gives them a reward to book the next set with you.
A perfect set doesn’t
guarantee a rebooking.
Clients can love their nails and still book somewhere else next time. With studios on every street, the one that stays in touch wins the next appointment.
Long gaps between visits
41% of nail salon clients visit once every two to three months, which leaves plenty of time to try somewhere new.
More studios competing for clients
The number of nail salons in California kept growing over the past decade, and most are small microbusinesses.
Regulars slip away without contact
90% of local businesses using marketing tools kept their regulars in 2025, compared with only 38% of those that didn’t.
A reason to come back
to your studio.
Remind them when they’re due
Set an automatic next-visit reminder that lands on their lock screen after the number of days you choose.
Give them a reason to stay
Every visit moves clients closer to a reward, so switching studios means starting from zero.
Stay in touch, automatically
Send push notifications to all clients or chosen segments, straight to the card in their phone wallet.
Beauty runs on
repeat clients.
Regular clients are the steadiest income a studio has. Keeping them coming back matters more than finding new ones every month.
more annual revenue comes from regular customers than from one-time visitors at local businesses.
of regulars at beauty businesses buy the same products each time they visit.
Source: Square, 2026 Local Economy Report (2025 transaction data plus a survey of 994 US consumers)
Every set leads
to the next one.
Nail clients return on a cycle set by their service. Perk keeps your studio top of mind until their next set is due.
Fresh set
The client gets their nails done and saves your loyalty card.
Nails grow out
Weeks pass and their next appointment starts to come due.
Timely reminder
A reminder lands before they think about booking elsewhere.
Next set
They come back to your studio and move closer to their reward.
Stamp
Example: every 6th manicure free
Best when most clients come in for the same service on a steady cycle.
Reward
Example: 150 points = free nail art
Best when clients add nail art, gel or pedicures to their visit.
Multipass
Example: 5 manicures for $100
Sell a prepaid bundle of manicures or fills and get paid upfront.
Gift
Example: a $40 nail gift card
Let clients treat friends to a set at your studio.
Simple for your clients.
No app needed.
Here’s what a client sees on their phone, from buying a pass to renewing it.
Welcome to Polished. Your 5-manicure pass is ready.
Pass saved
1 manicure used. 4 left on your pass.
Visit used
It’s been 3 weeks. Time for a fill?
Reminder
Last manicure on your pass. Renew today for $100.
Pass ending
Your nail studio questions,
answered.
Still have a question? Email us at hello@umiusperk.com.
Can I reward every appointment?
Yes. A stamp card adds a stamp each time a client visits, so every set counts towards their reward.
Do my clients need to download an app?
No. They save your card to Apple Wallet or Google Wallet in a couple of taps.
Can clients book from the card?
Yes. Add a booking button to your card so clients can book their next appointment straight from their phone wallet.
How do my staff add stamps?
Staff scan the client’s card with the Perk scanner in any phone’s browser. Each team member can have their own login.
Can I sell prepaid packages?
Yes. A multipass card lets you sell prepaid bundles of manicures, pedicures or fills.
How do I bring back clients who stopped coming?
Perk sorts clients by how recently and how often they visit. Choose the ones who have gone quiet and send them a targeted offer by push notification.